IMPORTANCE OF IMAGE EDITING FOR MARKETING: 8 REASONS

Is Image Editing Important for Modern Marketing of 2021?

Photography is gradually becoming a worldwide marketing language that has reached its peak with the rise of social platforms like Instagram and Pinterest. People are highly more likely to engage with visual content and regardless of whether you’re in the food, fashion, real state, tourism, or IT industry, photos should be near the top of your marketing tool list. Below, you’ll find a rundown of the eight biggest benefits that you can receive by taking advantage of image editing for marketing.

Boosts Engagement and Sales

The primary goal behind marketing photo editing is to enhance the quality of your pictures. The usage of properly-edited photos leads to an instant increase in engagement, as proven by HubSpot. This principle holds regardless of whether you're posting your advertising content on social media, your blog, or your website.

Consequentially, a coherent, centralized marketing strategy that heavily utilized professional photography content will also lead to a boost in sales. Quality images allow potential customers to visualize the advertised product or service and if they are interested in what you’re offering, they’ll be far likelier to commit to a purchase.

The last thing you want is to have your business be represented by subpar product or service photos. Professional image editors can do wonders for improving the look of seemingly ordinary or bland pictures by highlighting the product’s most appealing features that will make it more endearing to a potential buyer. A great example of such use can be found in McDonald’s, which relies on top-tier product photos to drive sales.

After checking out over 7.6 million images on Flickr, the researchers at Yahoo Labs concluded that well-edited photos enjoy a significantly higher level of engagement than their counterparts do. The former is 20% likelier to be viewed and 45% likelier to receive a comment.

Achieving a professional effect can be very hard, which is why it’s a better idea to reach out to one of the available photo retouching services. They will easily deal with all imperfections, enhance the colors, and perform the necessary manipulations while you can focus on your business.

 

Establishes Credibility of the Brand

While it might not be immediately apparent, consistently high-quality photos help build your brand’s credibility. One of the main advantages of professional photo editing for advertising materials, particularly for startups, is that it allows businesses to set themselves apart as serious players in a competitive market.

First impressions tend to last and being exposed to high-quality photos from the get-go will help you build a trust-based relationship with potential clients. Nearly 46% of users have admitted to being likelier to trust brands that complement their products and services with beautifully-edited images rather than uninspired photos.

Such an approach proves you care about the smaller details, have good taste, and represent a professional brand that doesn't put out subpar content. Editing photos in a signature style will help clients associate your products or services with a particular look or color scheme, which is great for increasing your brand recognizability.

Helps Build a Coherent and Memorable Feed

70% of marketers state that consistent branding is essential when negotiating with existing clientele or engaging in visual content marketing (Visual Content Marketing Guide) that puts tremendous value in establishing a coherent feed. Posting a couple of professional photos isn’t enough, as your content library has to continuously expand across all relevant social media platforms while following a single editing style that will help you achieve a uniform look.

Your style can consist of either focusing on specific colors, patterns, subject matter, or other visual elements that help convey the idea and key values of your brand. For instance, Netflix relies on saturated red and black tones when editing their images, Apple emphasizes silver, etc.

In a perfect world, all brands want to set themselves apart from the crowd. If you manage to ensure customers recognize your branding when seeing a specific editing style or color palette, that’s a huge victory that will also ensure they feel more confident when purchasing your product or service.

Offers Viral Potential

Regardless of the size of your target market, putting out viral content is the quickest method to get your name out there on various social media platforms. Results of the research conducted by Neil Patel prove that a single image can skyrocket your statistics, particularly if it’s based on creative photo manipulation ideas.If you manage to catch the attention of a person, you’re far likelier to have them support your product or service by sharing your content or talking about it with their friends and social media followers.

Once an image or video is shared enough online, you’ll notice a substantial visitor influx. More visitors – more potential sales and higher brand recognition. If you manage to uphold a high standard of quality, you’ll continually build client loyalty and credibility while establishing yourself as a serious force in your niche.

Easy Customization for Different Platforms

The way a photo looks in a printed advertisement can be quite different from a digital ad. Each social media platform has its own image requirements that you have to accommodate to ensure your ad looks as appealing and professional as possible.

If you don’t adjust the size of an image accordingly, it can hurt the user experience as people will see distorted or low-quality photos that will put them off your product. Thankfully, resizing is one of the easiest techniques involved in photo editing for advertising materials and requires minimum effort. Here are the standard sizes used on the most popular social media platforms:

Twitter: 900x450px.

Instagram: 1080x1080px.

Pinterest: 900x600px.

Facebook: 1200x628px

Ability to Reuse Images 

Reusing photos for various purposes is among the biggest benefits of image editing for marketing. By relying on professional photo editing software (Best Photo Editing Software For PC List) like Photoshop and Lightroom, you can repurpose images for various designs by replacing the background, creating a collage, or superimposing them with other pictures. The possibilities are virtually endless as even a single photo can be used in dozens of distinct designs.

Organizing and holding new photoshoots is an expensive venture and not all companies can afford to constantly expand their portfolio with new product images. Reusing content can do wonders for capitalizing on already existing investments while also positively affecting your SEO.

Helps Create a More Accurate Product Representation

If your enterprise is largely dependent on image quality, for instance, if you own an eCommerce store, you have to do everything in your power to provide an accurate representation of all offered products by relying on eCommerce image optimization (Ecommerce Image Optimization Tips).

HubSpot data suggests that over 75% of online buyers use product images as one of the deciding factors when making a purchase. Since they're unable to examine the product in person, its visual representation is their second-best option. Professionally edited images allow customers to learn more about the product and know exactly what they're paying for.

Without proper editing, photos can have inaccurate colors, overly busy backgrounds, or suffer from other flaws like dust specs or glares. If you have the necessary photography equipment, take some 360-degree shoots of the item or create some GIFs to present your product more engagingly.

Inspires Action

A great example of this benefit is the image-oriented advertisements on Instagram. Most users are prone to clicking on sponsored posts simply because they liked the image. The same is true for most other social media channels.

Hootsuite data states that about 27% of users discover new products and companies after seeing their paid ads on social media. Moreover, an Instagram ad can potentially reach over 1billion users, which is nearly 20% of Earth's population in the "over 13 years old" category.

If you'll master the art of creating engaging visual content for social media  that is professionally edited and complemented with an efficient CTA, you’re bound to achieve success. Most people are likelier to respond to a CTA that is paired with aesthetically-pleasing images rather than an uninspired unedited photo.