5 essential digital marketing tools trending in 2021

The digital world is growing so fast that the competitive advantage has been tough to win. According to the reports, the most challenging task for a digital marketing agency is time management, and this is the link of the chain that wins you the competitive advantage. Hence, it is vital to use the most updated useful digital marketing tools. Here is a list of essential tools trending in 2021 among digital marketing agency. It is because using appropriate tools can help to save a lot of time. Furthermore, it would be a plus if you choose the tools to deliver white-label and a customized experience to the clients. 

Social media marketing tools

Social media is the prime choice for small businesses to market their products. However, it may get a bit difficult to produce social media content manually. However, dedicated software facilitates the task—tools such as Sprout Social and Loomly help organize and schedule the content for multiple platforms. Digital marketing tools like Sprout primarily facilitates collaboration with colleagues, social analytics, and intelligent inbox etc. Furthermore, Loomly helps curation of the content for a digital marketing agency. 

1.     Email marketing tools

Email marketing is another fantastic tool to build a list and improve deliverability. SendGrid, Iemlist, and Moosend are essential tools for email marketing. SendGrid is a perfect plan for small scale businesses because it is free. However, it offers a complete package of marketing services. Lemlist makes a prime choice because of its deliverability.

2.     SEO tools

Search Engine optimization is the cheapest and ranks among the best digital marketing tools. For the same reason, the competition is continuously growing. It offers a variety of opportunities to small scale businesses. A digital marketing agency evaluates your online existence and offers you the best digital marketing services and web hosting and domain. 

3.     Lead enrichment tools

Most of the website visitors leave your website without providing you with enough data for further strategic planning. Therefore, a digital marketing agency needs to use some business intelligence tools for understanding the leads and highlighting them. It is crucial, especially for B2B marketing. To counter the issue, one can use digital marketing tools such as Datanyze and Clearbit. Such tools help to obtain the critical on-site visitor’s information, such as the company size, role, and name. 

4.     Graphics with digital marketing tools

It is a well-known fact that graphics are vital to engagement, such as infographics, graphs, images, memes, gifs, etc. It won’t be wrong to say that visuals are the building blocks of branding and social marketing. If a small business doesn’t afford to hire a graphic designer, the go-to marketing tools do the job amazingly. For such purposes, Creatopy and Canva prove to be the best.