Surprising psychology of Logo Design elements

Logo Design seems to be the crunch point for every business, whether it has an online presence (website) or operates offline only. Therefore, today we will discuss the psychology of Logo Design elements to understand the real deal behind a logo. 

In fact, even the social media or print media, a business needs it, calling for an expert Logo design company to create it for the company/ business.

You sure are wondering why it is that influencing, too, right?

The reason behind this is the power a logo holds. It introduces the business worldwide, makes it memorable to the audience, and even triggers purchasing decisions.

Without further ado, let's start with the Logo Design elements!

The typical elements of the logo are shapes, lines, fonts, and colors. However, the composition and arrangement of these elements also constitute a noticeable part.

Psychology of Shapes 

First comes the shapes that almost all logos have, whether icon-based or text-based, or combo. Then, also, you see the types, namely, geometric, abstract and organic, and unidentifiable – each shape has different psychology and hence impacts the viability of the logo design.

Geometric shapes like squares, circles, curves, triangles communicate strength, order, harmony, eternity, softness, respectively.

While abstract shapes like stars, hearts, arrows, etc., communicate patriotism, religion, love, sadness, direction, travel, respectively. Similarly, organic shapes, aka natural; leaves, grasses, water, represent smoothness. However, some shapes don't look like recognizable objects; thus, they rely on the viewer's interpretation.

Psychology of Lines 

Just like shapes, lines as Logo Design elements also have their own functioning. They uplift the usability by dividing and adding definition to space. In simple words, they speak about the directions to the audience. It's not just about the usability; lines actually let you make a logo aesthetic. However, the condition is the handling expertise of the Logo Design Company or the designer. 

To illustrate, lines have different styles; thin lines – flexibility; thick lines – rigidity; straight lines – order, structure; curved lines – energy and dynamism.

What else is that you can position the lines differently; horizontally, vertically, diagonally, jagged and zig-zagging to communicate different emotions.

Psychology of Colors 

Colors need no intro or explanation concerning their usage in inciting emotions and impact on the mood. Colors have their own language; therefore, using an accent color or creating a scheme, or using different colors separately matters a lot. 

For instance, bright colors communicate youthfulness, energy, while black and white for maturity and sophistication. Red implies excitement, passion, and anger, and so forth. Therefore, remember to select the right colors or their combinations to let your logo narrate the brand personality at best.

Psychology of Fonts 

Fonts refer to the typography, the letters in the design. The shape of the letters affects the emotions produced when people look at the logo; that is, the letters' style itself portrays the feel. For instance, fonts set forth emotions like maturity, happiness, causality, stability, and so forth.

Thus, find the fonts that match your brand personality so that the audience can directly get the tone and emotion you want your brand to display. However, never forget the readability while focusing on the personality because unreadable typography will not do any good to the logo.

Psychology of Composition 

When all the Logo Design elements (discussed above) hold that much significance, keeping them right in a logo is crucial. If the features are not balanced and insightful, the logo will not be leveraging the benefits it draws (some of them mentioned above).

This is precisely the concept of the composition, that how much importance the designer is giving to each element—one of the most critical factors that a Logo design company should take into account. The bigger the feature is, the more noticeable it is and the more attention it grabs. So you, whichever the text or the shape/line/icon you want to grab more attention, increase its composition.

Psychology of Arrangement

Finally comes the arrangement; no matter what aesthetic and attention-grabbing elements and the composition are, the logo becomes weak if the placement isn't suitable. 

What we mean is that people read left to right, so your text and other important items should be placed first from the left. Also, the space used and left has importance too. Too much compacting or negative space adversely affects the logo coherence. However, being balanced yet professionally tweaking with the placement can help your logo. 

For instance, scattered or irregularity of the elements display rebellion, chaos, and playfulness. Similarly, assembled, ordered elements indicate stability, formality, etc.

Summing Up

The Logo Design elements such as shapes, lines, fonts, colors, composition, and arrangement directly influence the logo strength. Besides, they can communicate emotions too. 

With a single Logo, you can communicate whatever you want about your business and brand – so why not do it productively.

Now, whenever handing over your logo project, make sure you are working with a professional and experienced Logo design company – holding expertise and knows the significance of the elements to design a viable logo. 

So get a winning logo and give a helping hand to your branding and digital marketing efforts.


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